Dust where
dust belongs
Instead of showing how well a vacuum cleaner removes dust, we gave the dust itself a personality.
We created Dustin, a charming CGI character whose only problem is that he lives in a world with a Vorwerk Kobold. By turning the product’s biggest enemy into the hero of the story, we transformed a functional product benefit into entertainment.
The idea became much more than a film. Dustin evolved into a recurring brand character across social content and international markets, giving Vorwerk a distinctive narrative asset that could travel far beyond a traditional product campaign.