Pringles -
Pringheels
We turned the bigger Pringles can into a limited-edition fashion drop.
Pringheels could be strapped onto your sneakers, making you exactly as much taller as the new Pringles can had grown. A built-in wheel added a nostalgic nod to the Heelys era of the ’90s and gave the idea an extra layer of cultural relevance.
Instead of simply communicating a product upgrade, we created something people actually wanted to wear, film and talk about. Activated through selected creators, Pringheels quickly found its way into feeds and generated significant organic reach.